I thought this was interesting: UIE Brain Sparks: A Link Labeled “Products” (or “Solutions” or “Clients”) is a Bad Idea.

“So, once again, the parallels between what search engines needs for SEO and what users need from the design are striking. SEO strives to make it easy for the search engines to understand your content, so they can offer it to their searchers when that’s what the searcher is seeking. And what users need is an easy way to understand your content, so they can choose the right path through the site.

“Coming up with terms for one will easily buy you terms for another. And it all comes down to providing great scent for both your users and for the search engine crawlers.”