Whitespace is a fundamental building block of good design. Its one of the first thing any visual designer is taught. However, to many website owners it is simply a waste of space that could be used to better promote their messages, services or products.

“Designers love it, website owners want to fill it. Whitespace seems to be one of the most controversial aspects of design. Why then is it so important and how can we ensure it is maintained?”

In this post I aim to explain why whitespace matters and how to keep whitespace in a design without compromising business objectives. However, before I can do that we need to be clear what we mean by whitespace.

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